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Sunday, July 27, 2025
‘Link in Bio’ Rumor Not True, Says Instagram Chief
‘Link in Bio’ Rumor Not True, Says Instagram Chief
The head of Instagram, Adam Mosseri, has taken to the platform to address rumors that writing “link in bio” negatively affects reach.
Saying “link in bio” in a post is very common, as Instagram does not allow links in posts, but users can include them in the bio section of their profile.
There has been speculation that including a “link in bio” in a caption will reduce a post’s visibility. But Mosseri categorically says that the rumors are unfounded.
“You’re more than welcome to say ‘link in bio’, it will not affect your reach one way or the other,” Mosseri says in an Instagram post. “Adding a link to your bio can be super useful, I do it all the time, so please feel comfortable doing it as much as you like.”
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